Run Forest Marketing Plan - 1463 Words

Run Forest Marketing Plan MKTG 2000, Julia Cooper Gabby Angelico, Maggie McMahan, John Haselden, Jacob DeVore 16 October 2012 Executive Summary Run Forest is an eco-friendly athletic footwear company that strives to be the first in quality innovations in sustainable athletic shoes. The company’s strategy focuses on total quality management through all aspects of production in order to create a successful brand image and word-of-mouth advertising campaign. In order to offer the product at a reasonable price, Run Forest will be effective in managing costs down and allocating resources efficiently and effectively. Table of Contents Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Marketing Objectives and Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3†¦show more content†¦Run Forest has up to three markets that may be available as possible areas where we can sell our athletic shoes. The first market is the home region. We will focus our marketing on the basis that our shoe is of high quality for a low price, and that it is made of recycled material. The second market is the domestic region, where we will sell to a national market such, ideally the entire United States. The third market is the foreign region, which includes the entire international market, excluding the home and domestic regions. When we expand to the domestic market we plan to offer our product at a slightly higher price point than our home market to boost sales revenue. Finally, when we indulge in the foreign market we will position ourselves on the basis of offering a previously tested pr oduct at a lower price than in the home market. When looking at these three regions the home tends be a smaller percentage than the domestic, and the foreign tends to be the smallest of all three. We plan to attack the home market right out of the gate, and then as we become more stable we will focus our resources to the domestic and foreign markets. Marketing Strategy Run Forest will use its competitive advantage as a best-cost provider to capture the middle market range of athletes while focusing on providing the highest quality product. Our product is compatible with that of our competitors but offered at an attractiveShow MoreRelatedSustainability Planning For Sustainable Policies Essay1357 Words   |  6 Pagesand opportunities in environmental policy making requires the analyses of various interweaving aspects which at times is almost impossible when utilizing a single tool under any given circumstance. The primary reason for sustainability planning in Forest Management, Wildlife Conservation and Rangeland Management lies in ensuring natural resources serve the present as well as future population. However, it is impossible to convince the population that is being driven by economic needs to abide by sustainableRead MoreGuajilote Cooperativo Forestal, Swot1600 Words   |  7 Pagesmembers, kept the protected national forest free of debris that could cause wide-spread destruction, and keep capesinos (peasant farmers) from over-running the preserve. Given the lack of education by its members, their success is impressive. COHDEFOR should be delighted with their experiment. Nevertheless, any future attempts to copy this model should be carefully analyzed and basic business skills, such as accounting, should be taught to members before letting them run a business. SWOT Analysis GuajiloteRead MoreEssay on Girls on the Run Marketing Plan3800 Words   |  16 PagesExecutive Summary â€Å"We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.† This is the mission of the Girls on the Run organization and they strive to encourage positive emotional, social, mental, spiritual and physical development in girls from the ages of eight to thirteen years old. Their main objective is to educate and empower these girls at their early ages in order to prevent the display of at-risk activitiesRead MorePr Manager, Kpmg Uk, London.1228 Words   |  5 Pagesboth proactively and reactively. The role has kept me on my toes and exposed me to different sectors of the business world and challenged to me to plan and manage campaigns and achieve great PR coverage. Throughout my career, I have built and maintained outstanding relationships with journalists and senior stakeholders, as well as colleagues in marketing and internal communications. Employment history October 2013 – current PR Manager, KPMG UK, London I started off at KPMG as a senior PR executiveRead MoreEssay1060 Words   |  5 PagesSultanate of Oman Ministry of Manpower AL Buraimi Vocational Training Centre Business: Perfumes shop Modern sustainability Submitted to: MRP.Senthil Khumar, M.B.A Instructor, sales and marketing Submitted by: Aisha Suliman AL-Gaithi Roqaya Salim Al-Alawi Submitted on: Feb.2016 Introduction Perfume is a mixture of fragrant essential oil and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasantRead MoreContingency Theories in Management1657 Words   |  7 Pagesthe Director of Sales and Marketing within an Australian-based organisation in the private sector, Cellarmaster Wines. With over three hundred staff, the organisation is Australia’s largest selling direct retailer of wines, selling over one million cases of wine per annum to in excess of three hundred thousand club members a year, as well as exporting to international markets, namely the United Kingdom and New Zealand. Cellarmaster Wines uses various forms of direct marketing, but predominantly focusesRead MoreEmp Museum : An Immersive Pop Culture Oasis And A Center For Music And Science Fiction1744 Words   |  7 Pagesand Seattle Public Library are combing their forces for the development of an exhibition, Beyond the Glass Slipper: The Power of Shoes in Storytelling. This is an integrated marketing communication plan for EMP and SPL. Goals Objectives 1. Increase the awareness and attendance of EMP Museum on the national radar during the run of the exhibition by 3%. 2. Increase engagement of EMP Museum’s social media, in particularly Instagram and YouTube. 3. Increase membership and donors of both institutionsRead MoreThe Preparation Plan for Redesigning Gadgets INC. Network 1197 Words   |  5 PagesDNS, WINS roles put onto some of the servers. We plan on delegating the group policies where needed, any group policy that will be implemented will be stated in the Group Policy section. The advantages of this network will be to provide faster intranetworking, faster speeds and allow the servers to delegate the permissions in a more efficient manner. There are going to be exclusions, and reservations made for select objects on the network. I plan on making a Visio diagram of the physical networkRead MoreMarketers face many challenges on a daily basis. The biggest one would be false advertising. Most1200 Words   |  5 PagesMarketers face many challenges on a daily basis. The biggest one would be false advertising. Most managers or marketing department people of the business work on how to make their products more appealing to the customers. Whether or not they have to lie about it, or make their competitor’s product look bad compared to their products. Sometimes false benefits are also told to the customers and sometimes disadvantages and side effects are hidden from them. A bigger challenge for them can be how toRead MoreAppalachian Mountain Club877 Words   |  4 PagesAppalachian Mountain Club Founded in 1876, the AMC was one of the first organization in the United States that devoted to outdoor activities. Before the national park and forest system had been established, the club played direct role in conservation and accepting grants of land for preservation. Since the beginning, the most distinctive characteristic of the AMC was volunteerism that defined its tradition. As the Club membership grew, local chapters had formed to facilitate members involvement